There are many definitions of marketing. The better definitions are focused upon customer orientation and satisfaction of customer needs.
Marketing is the social process by which individuals and groups obtain what they need and want through creating and exchanging products and value with others.
Kotler.
Marketing is the management process that identifies, anticipates and satisfies customer requirements profitably.
The Chartered Institute of Marketing (CIM).
The CIM definition (in common with Barwell's definition of the marketing concept) looks...
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